attention grabbers...

...are what you need. Some of the most successful shopfronts will owe a massive degree of their pulling power to their ‘dragging them in off the streetability’. A leading researcher has found their multimillion pound research has lead them to some interesting results :

Professional displays can increase sales by 54%*; and when lighting and movement is added, there can be a dramatic increase to over 107%. * Source: Entrepreneur.com

Do you need to spend a fortune to make a fortune?

Not necessarily, this is all down to appropriate design and intelligent installation of the right kit and the right amount of it. Much of the work we do involving window displays are for estate agents, hairdressers, beauty salons, opticians, footwear retailers - in fact any retailer wishing to maximise their shop front retail space with top spec, dynamic, eye-catching design.

As you might expect the list of individual display pieces is huge so heres just a few examples :

• hanging pocket displays - using cable and rod
• free standing units - lecterns with acrylic pockets
• video displays
• acrylic shelving / boxes - rod / cable hung
• poster holders
• free standing product display - acrylic cubes /spheres, mannequins, wire cubes, literature holders
• banner systems

How It Works

1 : Once you have decided upon which sort of display is most appropriate for your business / campaign ( possibly based on criteria similar to the above ) you can then begin to sort the pieces / messages crucial to achieving your marketing goals.

2 : After an initial briefing with one of our design team we can put together a suitable display based on your objectives, space and budget. Most of the pieces we use are ex stock and available on next day delivery, for more bespoke or custom pieces this is subject to availability and delivery.

3 : You complete the compulsory paperwork in order to commence delivery / installation ( this is a purchase order with soft proof outlining the overall composition ) and pay the deposit.

4 : The plan that is sent on to you is for one final check before production. In most cases this will simply be an emailed PDF, in other cases a digital proof will be prepared. This proof forms the basis upon which your display is actually designed and installed. This is the last stage to approve or amend the installation.

5 : Once the display has been sent / installed your invoice will follow and should be completed under the terms of the purchase order.

window displays

• Keep it simple. Don't try to put in everything at once.
• Keep it clean.
• Change displays frequently to keep the look fresh.
• Bright lighting is crucial, both during the day and at night.
• Use lights to highlight individual items or signs. (Movable track lights and spots work well.)
• Use repetition of shapes and colors to attract attention.
• Cluster items in groups of three or five. Odd numbers are most pleasing to the eye.
• Vary height and depth of items to carry the eye throughout the display.
• Use motion to catch the customer's eye.
• Use light, bright colors.
• Continue the theme of the window display with other displays inside the store.